1. Anti-ageing serum

Anti-ageing serums come to rescue your skin from early fine lines and wrinkles. Being loaded with collagen boosting and skin hydrating ingredients like vitamin C, hyaluronic acid, niacinamide, peptides etc, serums work to increase skin cell turnover, counteract free radical damage, improve fine lines, wrinkles, and skin texture.

2. Vitamin C serums

Tackles all hyperpigmentation issues such as melasma, and dark spots, and blemishes. Skin brightening ingredients absorb quickly into skin to regenerate cells, reduce overproduction of melanin, and make the skin flawless from within.

Majorly, there are three different forms of vitamin C -

Ethyl Ascorbic Acid - Ideal for normal skin types

Sodium Ascorbyl Phosphate - Suitable for oily/ acne prone skin

Ascorbyl Tetraisopalmitate - Great for all skin types

3. Acne fighting serums

Anti acne serums contain anti inflammatory and antimicrobial ingredients like salicylic acid that work to heal acne lesions and minimize skin irritations.

4. Pore refining serums

With pore refining active ingredients like niacinamide, such face serums keep excess oil at bay, refine skin texture and improve skin firmness and elasticity.

5. Enzyme exfoliating serums

Unlike traditional exfoliators, enzyme-exfoliating serums gently remove dead skin cells and debris without causing any damage to the skin barrier. These serums have excellent skin rejuvenation and desquamation potential that encourage skin cell renewal to gain smooth, glowing, and healthy skin.

1. Why is face serum necessary?

Serums are intended to deliver a high concentration of active ingredients in the deeper skin layers, where moisturizer can’t reach. Being made up of smaller molecules, they provide swift and effective results. Thereby, serums are more potent to target multiple skin concerns like acne, hyperpigmentation, fine lines and wrinkles.

2. How to choose the right face serum?

To select the right type of face serum, firstly consider knowing your skin type and concern. For instance if you have oily/ acne prone skin, choose a serum with BHA (salicylic acid), peptides, and vitamin C derivatives (Sodium Ascorbyl Phosphate). For normal and dry skin types, look for ingredients like hyaluronic acid and Ethyl Ascorbic acid. To combat the premature signs of ageing, try serums with Ascorbyl Tetraisopalmitate (a generation vitamin C derivative) which is ideal for all skin types.

3. What is the best way to use face serums?

• Squeeze out a coin-sized amount on your palm.
• Gently massage it onto a clean face.
• Follow it up with a non-comedogenic moisturizer and sunscreen (during day time).